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PIATA LACTATELOR ROMANIA 2008-2014

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  • Numar de pagini 51
  • Format .pdf
  • Perioada 2008-2017

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This comprehensive research evaluates Romanian dairy market on main segments: milk, yogurt, cheese, cream, and butter. In order to understand the developments that took place on Romanian market during 2008-2014, research’s first chapter analyzes the evolution of global market and its outlook. Regarding international market, there are provided historical data for 2008-2013 and a forecast for 2014-2020. Also, there is a comparative analysis of macroeconomic indicators at regional level (SE Europe).
The brief analysis of Romanian macroeconomic framework represents the starting point in evaluating and estimating the domestic dairy market. For each segment are presented: the evolution between 2008-2014; the features of the market and is made a Top 10 of the most important players on the market. Each player is presented in the study and there are provided financial data and indicators for a seven year period.
To enhance the research on Romanian dairy market, an analysis on NACE codes was realized, based on total values at macroeconomic level (total companies that registered this activity as their core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt vs. total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2008-2014.
In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players activity were listed and recommendations for companies management were prescribed.
Information and data on the dairy market were obtained from a variety of sources: OCDE (for global market), National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, National Trade Register Office, Ministry of Finance, Intellinews, Business Monitor International.

PREZENTARE REZUMATIVA

Cuprins

EXECUTIVE SUMMARY

I. GLOBAL DIARY MARKET
1.1. Global market (2008-2017)
1.2. European market (2008-2020)
1.3. Comparative analysis of regional indicators (2008-2013)

II. DAIRY MARKET IN ROMANIA
2.1. Domestic macroeconomic context (2008-2013)
2.2. Market situation (2008-2017)
2.3. Milk market (2008-2018)
2.4. Yogurt market (2008-2017)
2.5. Cheese market (2008-2017)
2.6. Cream market (2008-2017)
2.7. Butter market (2008-2017)
2.8. Bio products market
2.8. Competitive environment – top 10 companies
Turnover, Turnover/Employee, Net profit, Net profit/Employee, Number of employees
2.9. Competitive environment- Main competitors presentation
Albalact, Danone, FrieslandCampina, Olympus, Delaco, Napolact, Hochland, Dorna Lactate, Simultan, Industrializarea Laptelui Mures, Covalact

III. MARKET ANALYSIS ON NACE CODES

IV. MANAGEMENT CONSULTING ANALYSIS
4.1. Porter analysis
4.2. PEST analysis
4.3. Factors of influence
4.4. Managerial recommendations

Grafice

  1. Milk production (2013) global market
    2. Dairy production – breakdown on regions (2013)   global market
    3. Global production and consumption of milk and dairy products (2008-2017)
    4. Production and consumption of dairy products EU-28 (2008-2020)
    5. Dairy consumption in EU-28 (2013)
    6. Production of cheese and fresh dairy products in EU-28 (2008-2020)
    7. Milk production in EU-28 (2008-2013)
    8. Selling price of raw cow s milk (2013)   SE Europe
    9. Inflation (2008-2013)   Romanian market
    10. Exchange rate (2008-2013)   Romanian market
    11. GDP vs. Milk production (2008-2013)   Romanian market
    12. Average annual consumption of milk and milk products/capita vs. Monthly income/household (2010-2013)   Romanian market
    13. Market value (2007-2012)   Romanian market
    14. Dairy imports and exports (2009-2017)   Romanian market
    15. Dairy production (2007-2013)   Romanian market
    16. Diary consumption (2008-2013)   Romanian market
    17. Market share   Top 5 players (2013)   Romanian market
    18. Collected milk production (2013)   Romanian market
    19. Milk production and consumption (2008-2013)   Romanian market
    20. Milk production / capita (2008-2013)   Romanian market
    21. Milk production and consumption (2013-2018)   Romanian market
    22. Production and sales of processed milk (2009-2017)   Romanian market
    23. Imports and exports of processed milk (2009-2013)   Romanian market
    24. Yogurt production (2009-2017)   Romanian market
    25. Yogurt trade (2009-2017)   Romanian market
    26. Yogurt sales (2009-2017)   Romanian market
    27. Cheese sales (2009-2017)   Romanian market
    28. Cheese imports and exports (2009-2017)   Romanian market
    29. Cheese production (2008-2018)   Romanian market
    30. Market share   Top 5 players (2012)   Romanian market
    31. Cheese sales (2007-2012)   Romanian market
    32. Processed cheese production (2008-2013)   Romanian market
    33. Types of cheddar sales (2012)   Romanian market
    34. Cumulated market share – Top 5 cheddar brands (2012)   Romanian market
    35. Cream production (2009-2017)   Romanian market
    36. Cream trade (2009-2017)   Romanian market
    37. Cream sales (2009-2017)   Romanian market
    38. Butter vs. Margarine (2009-2016)   Romanian market
    39. Butter trade (2009-2017)   Romanian market
    40. Butter production (2008-2017)   Romanian market
    41. Weight each company in total turnover of Top 10 players (2008-2014)   Romanian market
    42. Turnover / Employee of Top 10 players (2008-2014)   Romanian market
    43. Net profit margin of Top 10 players (2008-2014)   Romanian market
    44. Net profit / Employee of Top 10 players (2008-2014)   Romanian market
    45. Weight each company in total number of Top 10 players  employees (2008-2014)   Romanian market
    46. Turnover / Employee and Net profit / Employee for each company included in Top 10   Romanian market
    47. Weight each company in total turnover of Top 10 players (2008-2014)   Romanian market
    48. Turnover   breakdown on company size (2008-2014)   Romanian dairy market total NACE codes
    49. Market structure (2014)   Romanian dairy market total NACE codes
    50. Number of companies (2008-2014)   Romanian dairy market total NACE codes
    51. Turnover evolution (2014 vs. 2013) vs. Number of firms variation (2014 vs. 2013)   Romanian dairy market total NACE codes
    52. Number of employees (2013 vs. 2014)   Romanian dairy market total NACE codes
    53. Average net profit margin (groups of companies on turnover criterion) (2008-2014)   Romanian dairy market total NACE codes
    54. Average receivables turnover (groups of companies on turnover criterion) (2008-2014)   Romanian dairy market total NACE codes
    55. Turnover / Employee (groups of companies on turnover criterion) (2008-2014)   Romanian dairy market total NACE codes
    56. Turnover / Company (groups of companies on turnover criterion) (2008-2014)   Romanian dairy market total NACE codes
    57. Average profitability (2008-2014)   Romanian dairy market total NACE codes
    58. Turnover evolution (2014 vs. 2013) vs. Receivables turnover evolution (2014 vs. 2013)   Romanian dairy market total NACE codes
    59. Turnover evolution (2014 vs. 2008) vs. Receivables turnover evolution (2014 vs. 2008)   Romanian dairy market total NACE codes

Tabele

  1. Global production of milk and dairy products – breakdown on categories (2008-2013)
    2. Milk collected (2008-2013) – SE Europe
    3. Utilization of milk on farm (2010-2013) – SE Europe
    4. Cheese production (2008-2013)  – SE Europe
    5. Cheese market – companies and brands  – Romanian market
    6. Cream cheese  – Top brands (2011-2012)  – Romanian market
    7. Financial data of each player included in Top 10 (Turnover, Net profit, Number of employees, Net profit margin, Return on equity after tax)  – Romanian market
    8. Number of profitable companies  – Romanian dairy market total NACE codes
    9. Number of companies with loss  – Romanian dairy market total NACE codes
    10. Net profit margin (groups of companies on turnover criterion) (2008-2014)  – Romanian dairy market total NACE codes
    11. Receivables turnover (groups of companies on turnover criterion)  – Romanian dairy market total NACE codes
    12. Profit / Employee (groups of companies on turnover criterion) (2008-2014)  – Romanian dairy market total NACE codes
    13. Profit/ Company (groups of companies on turnover criterion) (2008-2014)  – Romanian dairy market total NACE codes
    14. Turnover (Top 10 companies) (2008-2014)  – Romanian market
    15. Turnover / Employee (Top 10 companies) (2008-2014)  – Romanian market
    16. Net profit (Top 10 companies) (2008-2014)  – Romanian market
    17. Net profit / Employee (Top 10 companies) (2008-2014)  – Romanian market
    18. Number of employees (Top 10 companies) (2008-2014)  – Romanian market

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