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PIATA DE TURISM SI CALATORII ROMANIA 2008-2014

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  • Numar de pagini 64
  • Format .pdf
  • Perioada 2008-2018

Descriere studiu

This comprehensive research evaluates Romanian travel and tourism market on its main segments: travel agencies and hotels. In order to understand the development that took place on Romanian market between 2008 and 2014, in the first chapter of this research was analyzed the evolution of global market and its outlook. Regarding international market, there are provided historical data for 2008-2014. Also, there are presented financial data of main players and a comparative analysis of macroeconomic indicators at regional level (CEE).

The brief analysis of Romanian macroeconomic framework is a starting point in evaluating and estimating the domestic travel and tourism market. Total value of the market (and its main segments) was determined from industry reports. Each segment is described through: markets developments and features between 2008 and 2014; Top 10 most important players on the market, their financial data and indicators for a seven year period.

To enhance the research on the Romanian market, an analysis on NACE codes is realized, based on values at national level (total companies that registered this activity as their core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt vs. total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2008-2014.

In order to support companies on the Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players activity were listed and recommendations for companies management were prescribed.

Information and data on the travel and tourism market were obtained from a variety of sources: WTTC, UNWTO (for the global market), National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, National Trade Register Office, Ministry of Finance, National Authority for Tourism.

PREZENTARE REZUMATIVA

Continut

Cuprins

EXECUTIVE SUMMARY

WORLD TRAVEL AND TOURISM INDUSTRY

1.1. World travel and tourism market (2008-2013)

1.2. European travel and tourism market (2010-2013)

1.3. EU-28 travel and tourism market (2009-2013)

1.4. CEE travel and tourism market (2009-2013)

ROMANIAN TRAVEL AND TOURISM INDUSTRY

2.1. Domestic macroeconomic context (2008-2016)

2.2. Romanian travel and tourism market (2008-2013)

2.3. Romanian accommodation market (2008-2014)

2.4. Travel agencies (2008-2013)

2.5. Travel and tourism industry forecasts (2012-2018)

III. MARKET ANALYSIS ON NACE CODES

ROMANIAN COMPETITIVE ENVIRONMENT ANALYSIS

4.1. Competitive environment of travel agencies – Top 10 companies

4.2. Competitive environment of travel agencies – Main competitors’ presentation: PERFECT TOUR, CHRISTIAN’76 TOUR, EXIMTUR, HAPPY TOUR, VOLA.RO, HOTELAIR, BUSINESS TRAVEL TURISM, MAREEA COMTUR, WECO SRL, PARALELA 45 TURISM.

4.3. Competitive environment of hotel industry – Top 10 companies

4.4. Competitive environment of hotel industry – Main competitors’ presentation: BUCURESTI TURISM S.A., SOC. COMPANIILOR HOTELIERE GRAND S.R.L., ANA HOTELS S.A., CONTINENTAL HOTELS S.A., SOC. COM. TRATAMENT BALNEAR, TURISM FELIX, COMP. HOTELIERA INTERCONTINENTAL ROMANIA S.A., RIN HOSPITALITY, UNITA TURISM HOLDING S.A., CALIMANESTI CACIULATA S.A.

MANAGEMENT CONSULTING ANALYSIS

5.1. Value chain analysis

5.2. PORTER Analysis

5.3. PEST Analysis

5.4. Factors of influence

5.5. Managerial recommendations

Grafice

  1. Inbound tourism in 2014 by mode of transport –  global market
  2. Inbound tourism in 2014 by purpose of visit –  global market
  3. International tourist arrivals by region –  global market
  4. Total contribution of travel & tourism industry to global GDP
  5. Growth in international tourism receipts in 2014 vs. 2012, by region
  6. Top 10 destinations in 2014 by international overnight visitors
  7. Top 10 countries in 2014 by international tourist receipts
  8. International tourist arrivals in Europe, by region
  9. Top 10 European countries, in 2013, by international tourist arrivals
  10. International tourist arrivals in EU-28
  11. Top 10 tourism destinations in Europe in 2013 by number of nights spent in tourist accommodation establishments
  12. Top 10 tourism destinations in Europe in 2013 by receipts
  13. Nominal GDP vs. Contribution of travel and tourism industry to GDP –  Romanian market
  14. Capital investments –  Romanian market
  15. Contribution of tourist expenditure to the export of goods –  Romanian market
  16. Exchange rate evolution –  Romanian market
  17. Total household income in Romania
  18. Average net income in Romania
  19. Household expenditure in 2014, by type of expenditure –  Romanian market
  20. Tourist arrivals in Romania
  21. Accommodation facilities in H1 2014, by type –  Romanian market
  22. Accommodation facilities in H1 2014, by area –  Romanian market
  23. Top 5 source markets in 2014, by arrivals in Romania
  24. Business spending structure in H1 2014, by type –  Romanian market
  25. Arrivals structure –  Romanian market
  26. Distribution of accommodation establishments in 2014, by region
  27. Nights spent in Romanian accommodation establishments
  28. International tourist arrivals at Romanian establishments in 2013, by destination area
  29. International tourist arrivals at Romanian border
  30. International tourist arrivals in 2014, by transportation mode –  Romanian market
  31. Hotel average occupancy rate in Bucharest
  32. Hotel average daily rate in Bucharest
  33. Revenue per available room in Bucharest
  34. Nights spent in Bucharest hotels
  35. Tourists participating in domestic trips organized by travel agencies –  Romanian market
  36. Tourists participating in international trips organized by travel agencies –  Romanian market
  37. Domestic trips organized by travel agencies in 2013, by destination –  Romanian market
  38. Tourists participating in incoming activities organized by travel agencies –  Romanian market
  39. Tourists participating in outgoing activities organized by travel agencies –  Romanian market
  40. Outbound trips organized by travel agencies in 2013, by destination region –  Romanian market
  41. International tourism receipts –  forecasts  –  Romanian market
  42. Hotelsand other establishmentsoccupancy –  forecasts  –  Romanian market
  43. Hotel and restaurant industry –  forecasts  –  Romanian market
  44. Turnover evolution – breakdown on company size (2008-2014) –  Romanian travel and tourism market total NACE codes
  45. Market structure in 2014 – breakdown on company size –  Romanian travel and tourism market total NACE codes
  46. Number of companies –  Romanian travel and tourism market total NACE codes
  47. Turnover evolution (2014 vs. 2013) vs. Number of firms variation (2014 vs. 2013) –  Romanian travel and tourism market total NACE codes
  48. Number of employees (2013 vs. 2014) –  Romanian travel and tourism market total NACE codes
  49. Average net profit margin (groups of companies on turnover criterion) (2008-2014) –  Romanian travel and tourism market total NACE codes
  50. Average receivables turnover (groups of companies on turnover criterion) (2008-2014) –  Romanian travel and tourism market total NACE codes
  51. Turnover / Employee (groups of companies on turnover criterion) (2008-2014) –  Romanian travel and tourism market total NACE codes
  52. Turnover / Company (groups of companies on turnover criterion) (2008-2014) –  Romanian travel and tourism market total NACE codes
  53. Average profitability (2008-2014) –  Romanian travel and tourism market total NACE codes
  54. Turnover evolution (2014 vs. 2013) vs. Receivables turnover evolution (2014 vs. 2013) –  Romanian travel and tourism market total NACE codes
  55. Turnover evolution (2014 vs. 2008) vs. Receivables turnover evolution (2014 vs. 2008) –  Romanian travel and tourism market total NACE codes
  56. Net profit formation in 2008 (groups of companies on turnover criterion) –  Romanian travel and tourism market total NACE codes
  57. Net profit formation in 2014 (groups of companies on turnover criterion) –  Romanian travel and tourism market total NACE codes
  58. Weight of each company in total turnover of Top 10 players (travel agencies) (2008-2014)
  59. Turnover / Employee of Top 10 players (travel agencies) (2008-2014)
  60. Net profit margin of Top 10 players (travel agencies) (2008-2014)
  61. Net profit / Employee of Top 10 players (travel agencies) (2008-2014)
  62. Weight of each company in total number of employees of Top 10 players travel agencies (2008-2014)
  63. Turnover / Employee for each company included in Top 10 players (travel agencies)
  64. Companys weight in total turnover of Top 10 players (travel agencies) (2008-2014)
  65. Weight of each company in total turnover of Top 10 players (hotel industry) (2008-2014)
  66. Turnover / Employee of Top 10 players (hotel industry) (2008-2014)
  67. Net profit margin of Top 10 players (2008-2014)
  68. Net profit / Employee of Top 10 players (hotel industry) (2008-2014)
  69. Weight of each company in total number of employees of Top 10 players (hotel industry) (2008-2014)
  70. Companys weight in total turnover of Top 10 players (hotel industry) (2008-2014)
  71. Turnover / Employee for each company included in Top 10 players (hotel industry) (2008-2014)

Tabele

  1. Tourist arrivals from BRIC countries (2012-2016) –  European market
  2. Number of tourist arrivals (residents and non-residents) –  SE Europe
  3. Residentstotal expenditure in tourism –  SE Europe
  4. Number of establishments –  SE Europe
  5. Nights spent by residents and non-residents –  SE Europe
  6. Number of accommodation establishments in Romania by region
  7. Number of profitable companies –  Romanian travel and tourism market total NACE codes
  8. Number of companies with loss –  Romanian travel and tourism market total NACE codes
  9. Net profit margin (groups of companies on turnover criterion) (2008-2014) –  Romanian travel and tourism market total NACE codes
  10. Receivables turnover (groups of companies on turnover criterion) –  Romanian travel and tourism market total NACE codes
  11. Profit / Employee (groups of companies on turnover criterion) (2008-2014) –  Romanian travel and tourism market total NACE codes
  12. Profit/ company (groups of companies on turnover criterion) (2008-2014) –  Romanian travel and tourism market total NACE codes
  13. Turnover evolution (Top 10 companies – travel agencies) (2008-2014)
  14. Turnover / Employee (Top 10 companies – travel agencies) (2008-2014)
  15. Net profit evolution (Top 10 companies – travel agencies) (2008-2014)
  16. Net profit / Employee (Top 10 companies – travel agencies) (2008-2014)
  17. Number of employees (Top 10 companies – travel agencies) (2008-2014)
  18. Financial data of Top 10 players (travel agencies) (2008-2014)
  19. Turnover evolution (Top 10 companies – hotel industry) (2008-2014)
  20. Turnover / Employee (Top 10 companies – hotel industry) (2008-2014)
  21. Net profit evolution (Top 10 companies – hotel industry) (2008-2014)
  22. Net profit / Employee (Top 10 companies – hotel industry) (2008-2014)
  23. Number of employees (Top 10 companies – hotel industry) (2008-2013)
  24. Financial data of Top 10 players – hotel industry (2008-2014)

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