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PIATA DE TELECOMUNICATII ROMANIA 2008-2014

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  • Numar de pagini 49
  • Format .pdf
  • Perioada 2008-2014

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This report is the results of a comprehensive research of the Romanian telecommunication market and its main segments: mobile sector; fixed sector; internet sector; TV sector. In order to understand the developments that took place on Romanian market during 2008-2014, researchs first chapter analyzes the evolution of the global market. Regarding international market, there are provided historical data for 2008-2014, financial data of main players and a comparative analysis of macroeconomic indicators at European level.
The brief analysis of Romanian macroeconomic framework represents the starting point in evaluating and estimating the telecommunication market. Each segment is described through: markets developments and features between 2009 and 2014; Top 10 most important players on the market, their financial data and indicators for a seven year period.
For deepening the research on Romanian market, an analysis on NACE codes is realized, based on values at national level (total companies that registered this activity as their core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt vs. total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2008-2014.
In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players activity were listed and recommendations for companies management were prescribed.
Information and data on the telecommunication market were obtained from a variety of sources: PMR, BuddeComm, ANCOM, National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance.

PREZENTARE REZUMATIVA

Cuprins

EXECUTIVE SUMMARY

I. TELECOMMUNICATION MARKET IN ROMANIA
1.1. Macroeconomic context (2008-2014)
1.2. Romania in the international context (2007-2014)
1.3. Structure and development of the telecommunication market in Romania (2008-2014)
1.3.1. Mobile sector
1.3.2. Fixed sector
1.3.3. Internet sector
1.3.4. TV sector

II. ROMANIAN COMPETITIVE ENVIRONMENT ANALYSIS
2.1. Competitive environment – Top 10 companies
2.2. Competitive environment – Main competitors presentation: Telekom; Orange ; Vodafone; RCS&RDS; UPC; SNR ; Digital Cable Systems; 2K Telecom ; Nextgen; GTS Telecom

III. MARKET ANALYSIS ON NACE CODES

IV. MANAGEMENT CONSULTING ANALYSIS
4.1. Value chain analysis
4.2. Porter analysis
4.3. Pest analysis
4.4. Factors of influence
4.5. Managerial recommendations

Grafice

1. GDP vs. Telecommunication market (2008-2014) in Romania
2. Unemployment vs. Net average income (2008-2014) in Romania
3. Exchange rate (2008-2014) in Romania
4. Telecommunication market in central Europe (2007-2014)
5. Telecommunication investment in central Europe breakdown on countries in 2014
6. Mobile market structure by sector in 2014 SE Europe
7. Market structure by country in SE Europe
8. Telecommunication market (2008-2014) in Romania
9. Telecommunication market structure (2002-2013) in Romania
10. Telecommunication market forecast (2014-2017) in Romania
11. Telecommunication market growth rate (2014-2017) in Romania
12. Mobile sector (2008-2014) in Romania
13. Mobile market indicators (2008-2015) in Romania
14. Mobile traffic (2009-2015) in Romania
15. Ratio of prepaid to postpaid subscribers (2008-2014) in Romanian mobile sector
16. Annualized ARPU (2008-2014) in Romanian mobile sector
17. Voice traffic (excluding roaming) (2012-2014) in Romanian mobile sector
18. Voice traffic dynamics in h1 2014 in Romanian mobile sector
19. Mobile number porting (2009-2013) in Romanian mobile sector
20. Average length of a call (2012-2014) in Romanian mobile sector
21. Traffic volume of SMS / MMS / 3G video calls made through mobile public networks (2012-2014) in Romanian mobile sector
22. Clients structure 2013 in Romanian mobile sector
23. Top 3 players in 2013 by revenue in Romanian mobile sector
24. Vodafone – voice minutes (2008-2014) in Romanian mobile sector
25. Main telephone lines in service (2011-2018) in Romanian fixed telecommunication sector
26. Main lines / 100 inhabitants (2011-2015) in Romanian fixed telecommunication sector
27. Structure of traffic volume on the market fixed lines in Romania (2012-2014) in Romanian fixed telecommunication sector
28. Structure of traffic volume in fixed public networks in h1 2014 in Romanian fixed telecommunication sector
29. Market value forecast (2015-2017) in Romanian fixed telecommunication sector
30. Fixed broadband subscribers (2008-2014) in Romanian internet sector
31. Structure of internet broadband connections at fixed locations (2011) in Romanian internet sector
32. Internet penetration rate at regional level (2008-2015) in Romanian internet sector
33. Internet access revenue (2008-2015) in Romanian internet sector
34. Internet users (2011-2018) in Romanian internet sector
35. Fixed broadband subscribers and penetration rate (2008-2015) in Romanian internet sector
36. Number of mobile connections (2007-2011) in Romanian internet sector
37. Hotspots Wi-Fi (2008-2014) in Romanian internet sector
38. Number of broadband mobile connections (2007-2011) in Romanian internet sector
39. 3G & 4G market % of mobile market in Romanian internet sector
40. Weight of each company in total turnover of Top 10 players (2008-2014) in Romanian telecommunication market
41. Turnover / Employee of Top 10 players (2008-2014) in Romanian telecommunication market
42. Net profit margin of Top 10 players (2008-2014) in Romanian telecommunication market
43. Net profit / Employee of Top 10 players (2008-2014) in Romanian telecommunication market
44. Weight of each company in total number of Top 10 players employees (2008-2014) in Romanian telecommunication market
45. Companys weight in Top 10 cumulated turnover (2008-2014) in Romanian telecommunication market
46. Turnover / Employee and Net profit / Employee of Top 10 players (2008-2014) in Romanian telecommunication market
47. Turnover – breakdown on company size (2008-2014) – Romanian telecommunication market total NACE codes
48. Market structure in 2013 – breakdown on company size (2008-2014) – Romanian telecommunication market total NACE codes
49. Number of companies (2008-2014) – Romanian telecommunication market total NACE codes
50. Turnover variation (2014 vs. 2013) vs. Number of firms variation (2014 vs. 2013) – Romanian telecommunication market total NACE codes
51. Number of employees (2013 vs. 2014) – Romanian telecommunication market total NACE codes
52. Average net profit margin (2008-2014) – Romanian telecommunication market total NACE codes
53. Turnover / Employee (2008-2103) – Romanian telecommunication market total NACE codes
54. Turnover / Company (2008-2014) – Romanian telecommunication market total NACE codes
55. Average profitability (2008-2014) – Romanian telecommunication market total NACE codes
56. Turnover variation (2014 vs. 2013) vs. Receivables turnover variation (2014 vs. 2013) – Romanian telecommunication market total NACE codes
57. Turnover variation (2014 vs. 2008) vs. Receivables turnover variation (2014 vs. 2008) – Romanian telecommunication market total NACE codes

Tabele

1. Net increase in segments of telecommunication market in central Europe
2. Prepaid subscribers (2008-2014) – Romanian mobile sector
3. MTRS (2008-2014) – Romanian mobile sector
4. Mobile sector structure in H1 2014 – Romanian market
5. Main players subscribers (2008-2014) – Romanian mobile sector
6. Forecasts (2015-2018) – Romanian internet sector indicators
7. Turnover of Top 10 players (2008-2014) in Romanian telecommunication market
8. Turnover / Employee of Top 10 players (2008-2014) in Romanian telecommunication market
9. Net profit evolution of Top 10 players (2008-2014) in Romanian telecommunication market
10. Net profit / Employee of Top 10 players (2008-2014) in Romanian telecommunication market
11. Number of employees of Top 10 players (2008-2014) in Romanian telecommunication market
12. Financial data for each player of Top 10 players (2008-2014) in Romanian telecommunication market
13. Number of companies with profit (2008-2014) – Romanian telecommunication market total NACE codes
14. Number of companies with loss (2008-2014) – Romanian telecommunication market total NACE codes
15. Net profit margin (2008-2014) – Romanian telecommunication market total NACE codes
16. Receivables turnover (2008-2014) – Romanian telecommunication market total NACE codes
17. Average receivables turnover (2008-2014) – Romanian telecommunication market total NACE codes
18. Profit / Employee (2008-2014) – Romanian telecommunication market total NACE codes
19. Profit / Company (2008-2014) – Romanian telecommunication market total NACE codes

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