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studiu-morarit-2015

PIATA DE MORARIT SI PANIFICATIE ROMANIA 2008-2014

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  • Numar de pagini 63
  • Format .pdf
  • Perioada 2007-2018

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This comprehensive research evaluates Romanian milling and bakery market on main segments: milling products, bakery products, and other bakery products (sweet cookies, salty crackers, wafers, corn snacks, pasta, and pastry products). In order to understand the developments that took place on Romanian market during 2008-2014, researchs first chapter analyzes the evolution of global market and its outlook. Regarding international market, there are provided historical data for 2008-2014, financial data of main players and a comparative analysis of macroeconomic indicators at regional level (SE Europe).
The brief analysis of Romanian macroeconomic framework represents the starting point in evaluating and estimating domestic Milling and bakery market. The total value of the market and its main segments were determined by a survey and interviews with major market players. Each segment is described through: markets developments and features between 2009 and 2014; Top 10 most important players on the market, their financial data and indicators for a seven year period.
For deepening the research on Romanian market, an analysis on NACE codes is realized, based on values at national level (total companies that registered this activity as their core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt vs. total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2008-2014.
In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players activity were listed and recommendations for companies management were prescribed.
Information and data on the milling and bakery market were obtained from a variety of sources: European Commission, National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, National Trade Register Office, Ministry of Finance, European Council Ministry of Agriculture and Rural Development – Romanian market, Nielsen, GFK, Omnibus, Piata Magazine, Progressive Magazine, survey/interviews with market players.

PREZENTARE REZUMATIVA

Cuprins

EXECUTIVE SUMMARY

I. INTERNATIONAL MILLING AND BAKERY MARKET
1.1. Global wheat and corn market (2007-2018)
1.2. European wheat and corn market (2008-2014)
1.3. Analysis of regional indicators (2013)

II. ROMANIAN MILLING AND BAKERY MARKET
2.1. Domestic macroeconomic environment highlights (2008-2017)
2.2. Raw materials milling and bakery market (2008-2017)
2.3. Milling and bakery industry (2008-2014)
2.4. Milling market – highlights (2008-2014)
2.5. Competitive environment on milling market – financial indicators
2.6. Competitive environment – Milling market main competitors presentation
2.7. Bakery market (2009-2018)
2.8. Consumption behavior on bakery market (2013)
2.9. Other bakery products (2009-2018)
2.10. Competitive environment on bakery market – financial indicators
2.11. Competitive environment – Bakery market main competitors presentation

SAM MILLS, TITAN, BOROMIR IND, SAPTE SPICE, DOBROGEA GRUP,
CHIPITA ROMANIA, VEL PITAR, CROCO, TRANS AGAPE

III. MARKET ANALYSIS ON NACE CODES

IV. MANAGEMENT CONSULTING ANALYSIS
4.1. Value chain analysis
4.2. Porter analysis
4.3. Pest analysis
4.4. Factors of influence
4.5. Managerial recommendations

Grafice

1. Major grain producers worldwide (2013-2014)
2. World total grain production and consumption (2007 – 2018)
3. Global consumptions forecast (2014 – 2018)
4. Major EU producers (2014)
5. Wheat & corn imports – exports in EU (2008-2013)
6. Weight of agriculture in GDP (2008 – 2017) – Romanian market
7. Income / household vs. Consumption of agriculture products from own resources (2008- 2013) – Romanian market
8. Inflation (2007-2013) – Romanian market
9. Exchange rate (2008 – 2017) – Romanian market
10. Wheat and corn production (2008 – 2017) – Romanian market
11. Wheat import – export (2008 – 2013) – Romanian market
12. Corn production & consumption (2008 – 2017) – Romanian market
13. Corn import – export (2008 – 2013) – Romanian market
14. Milling and bakery market turnover (2008-2013) – Romanian market
15. Milling and bakery extern trade (2008 – 2013) – Romanian market
16. Milling market turnover (2008-2013) – Romanian market
17. Market shares – Top 5 players (2013) – Romanian market
18. Milling extern trade (2008 – 2013) – Romanian market
19. Weight of each company in total turnover of Top 10 players (milling market) (2008 – 2014) – Romanian market
20. Turnover / Employee of Top 10 players on milling market (2008- 2014) – Romanian market
21. Net profit margin of Top 10 players on milling market (2008- 2014) – Romanian market
22. Net profit / Employee of Top 10 players on milling market (2008 – 2014) – Romanian market
23. Weight of each company in total number of Top 10 players employees (milling market) (2008 – 2014) – Romanian market
24. Bakery market development (2008-2014) – Romanian market
25. Market shares – Top 5 players in 2013 on bakery market – Romanian market
26. Bakery market trade (2008 – 2014) – Romanian market
27. Market segmentation in 2013 on bakery market – Romanian market
28. Bakery market – production and sales (2009-2018) – Romanian market
29. Bakery products – sales/ capita (2009-2018) – Romanian market
30. Bakery products import-export (2009 – 2018) – Romanian market
31. Type of bread consumed (2013) – Romanian market
32. Top 5 EU bread consumption (2013)
33. Bread acquisition location (2013) – Romanian market
34. Sweet cookies – production and sales (2009-2018) – Romanian market
35. Sweet cookies import – export (2009 – 2018) – Romanian market
36. Sweet cookies – main sales channels (2012 – 2013) – Romanian market
37. Top cookies importers (2012) – Europe
38. Cooked snacks main sales channels (2012-2013) – Romanian market
39. Popcorn main sales channels (2012-2013) – Romanian market
40. Chips main sales channels (2012 – 2013) – Romanian market
41. Companies weight in total turnover of Top 3 players in 2013 (wafers market) – Romanian market
42. Corn snacks consumption frequency (2013) – Romanian market
43. Companies weight in total turnover of top 4 players (2013) – Romanian market
44. Market value sales on pasta market (2009-2016) – Romanian market
45. Pasta production and quantitative sales (2009 – 2016) – Romanian market
46. Pasta consumption (2009 – 2018) – Romanian market
47. Pasta import – export (2009 – 2018) – Romanian market
48. Pastry sales (2011 – 2018) – Romanian market
49. Weight of each company in total turnover of Top 10 players on bakery market (2008 – 2014) – Romanian market
50. Turnover / Employee of Top 10 players on bakery market (2008- 2014) – Romanian market
51. Net profit margin of Top 10 players on bakery market (2008 – 2014) – Romanian market
52. Net Profit / Employee of Top 10 players on bakery market (2008 – 2014) – Romanian market
53. Weight of each company in total number of Top 10 players employees (bakery market) (2008 – 2014) – Romanian market
54. Turnover (groups of companies on turnover criterion) (2008-2014) – Romanian milling and bakery market total NACE codes
55. Market structure in 2014 – weight of groups of companies on turnover criterion – Romanian milling and bakery market total NACE codes
56. Number of companies with profit and loss in 2014 – Romanian milling and bakery market total NACE codes
57. Turnover variation (2014 vs. 2013) vs. Number of firms variation (2013 vs. 2012) – Romanian milling and bakery market total NACE codes
58. Number of employees (2013 vs 2014) – Romanian milling and bakery market total NACE codes
59. Average net profit margin (groups of companies on turnover criterion) (2008-2014) – Romanian milling and bakery market total NACE codes
60. Average receivables turnover (groups of companies on turnover criterion) (2008-2014) – Romanian milling and bakery market total NACE codes
61. Turnover / Employee (groups of companies on turnover criterion) (2008-2014) – Romanian milling and bakery market total NACE codes
62. Turnover / Company (groups of companies on turnover criterion) (2008-2014) – Romanian milling and bakery market total NACE codes
63. Average profitability (2008-2014) – Romanian milling and bakery market total NACE codes
64. Turnover variation (2014 vs. 2013) vs. Receivables turnover variation (2014 vs. 2013) – Romanian milling and bakery market total NACE codes
65. Turnover variation (2014 vs. 2008) vs. Receivables turnover variation (2014 vs. 2008) – Romanian milling and bakery market total NACE codes

Tabele

1. Wheat and corn – Top 5 countries in Europe import – export (2013)
2. European wheat and corn production and yield (2013)
3. Selling prices 2013 vs. 2012 for wheat and corn in EU countries
4. Turnover (Top 10 companies – milling) (2008-2014) – Romanian market
5. Net profit (Top 10 companies – milling) (2008-2014) – Romanian market
6. Number of employee (Top 10 companies – milling) (2008-2014) – Romanian market
7. Turnover/ Employee (Top 10 companies – milling) (2008-2014) – Romanian market
8. Profit/ Employee (Top 10 companies – milling) (2008-2014) – Romanian market
9. Financial data of Top 10 players – milling (2008-2014)
10. Pastry average monthly consumption (2008 – 2013) – Romanian market
11. Turnover (Top 10 companies – bakery) (2008-2014) – Romanian market
12. Net profit (Top 10 companies – bakery) (2008-2014) – Romanian market
13. Number of employee (Top 10 companies – bakery) (2008-2014) – Romanian market
14. Turnover/ Employee (Top 10 companies – bakery) (2008-2014) – Romanian market
15. Profit/ Employee (Top 10 companies – bakery) (2008-2014) – Romanian market
16. Financial data of Top 10 players – bakery (2008-2014) – Romanian market
17. Number companies with profit (2008-2014) – Romanian milling and bakery market total NACE codes
18. Number companies with loss (2008-2014) – Romanian milling and bakery market total NACE codes
19. Net profit margin (groups of companies on turnover criterion) (2008-2014) – Romanian milling and bakery market total NACE codes
20. Receivables turnover (groups of companies on turnover criterion) – Romanian milling and bakery market total NACE codes
21. Profit / Employee (groups of companies on turnover criterion) (2008-2014) – Romanian milling and bakery market total NACE codes
22. Profit/ Company (groups of companies on turnover criterion) (2008-2014) – Romanian milling and bakery market total NACE codes

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